Topic
Content Optimization
Content optimization is the ongoing work of making a page more relevant, complete, and useful for its target query — improving structure, coverage, internal links, and clarity so it performs over time.
What this covers
- On-page relevance
- Aligning titles, headings, and body copy with search intent and the target topic.
- Depth and coverage
- Addressing the subtopics and questions searchers expect a strong page to answer.
- Internal linking
- Connecting related pages so context and authority flow across a topic cluster.
- Updating and refreshing
- Revisiting published pages to keep information accurate and competitive.
Content Optimization resources
Guides and analysis on On-page relevance, Depth and coverage, Internal linking, and Updating and refreshing will appear here as they're published.
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