Topic
Content Strategy
Content strategy connects business goals to a prioritized plan of topics and formats. It defines the topics you will own, how they cluster together, and how each piece supports both discovery and conversion.
What this covers
- Topic clusters
- Organizing content into hubs and supporting pages that reinforce topical authority.
- Editorial planning
- Deciding what to create, in what order, and how often based on priority and capacity.
- Content briefs
- Turning a target topic into a clear outline, intent, and set of requirements before writing.
- Refresh and pruning
- Keeping a library healthy by updating, consolidating, or retiring pages over time.
Content Strategy resources
Guides and analysis on Topic clusters, Editorial planning, Content briefs, and Refresh and pruning will appear here as they're published.
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