Topic
Keyword Research
Keyword research is how you discover the terms people use, understand the intent behind them, and decide which are worth targeting. It is the input that shapes content strategy, on-page optimization, and how you measure success.
What this covers
- Search intent
- Classifying queries as informational, commercial, or transactional so each page matches what searchers expect.
- Keyword discovery
- Expanding seed terms into a fuller map of related queries, questions, and long-tail variations.
- Difficulty and opportunity
- Weighing competition against potential value to decide where to invest first.
- Clustering and mapping
- Grouping related keywords into topics and assigning them to the right pages.
Keyword Research resources
Guides and analysis on Search intent, Keyword discovery, Difficulty and opportunity, and Clustering and mapping will appear here as they're published.
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